Tips for designing effective labels

Labels are an integral part of the marketing and branding process. Your product’s label is one of the key factors to drawing in potential customers. If your label doesn’t stand out or suit the packaging, customers are not going to give it a second glance. An effective label begins with the design process. Follow these simple tips to design product labels that turn heads:

 

It’s all in the design elements

The things to keep in mind when designing your labels are the use of colour, type, and texture. All three of these elements can be used to your advantage when paired correctly.

The use of colour in your label will ultimately be the initial factor in grabbing a customer’s attention. You want to use colours that jump out at the consumer. Avoid colours that clash. Instead, opt for complementary tones that work in harmony together to create a positive impression.

Choosing a suitable font is another consideration that should be deliberated carefully. If your typeface is too generic it won’t look like any effort was put into the process. A label should be consistent and readable, stick with the font you’ve used to brand your company to create a uniform message throughout your products. Remember, the main typeface on your label needs to be clear and legible, even from a distance.

The use of texture in a label can be great for enhancing the brand. Consider brown paper, eco-friendly materials, and natural textures for earthy, organic products. While high-tech products do well with metallics and smooth, glossy labels.

 

Keep the container and product in mind

The packaging and label must work together to produce a harmonious, aesthetically pleasing product that jumps off the shelf. It’s important to consider the packaging of your product when designing your label, what material it’s made out of, the texture, and the shape, are all factors affecting the label design. The label should also compliment the contents of the packaging, a product in a clear jar might need a smaller label so as not to hide the contents within.

 

Make your label memorable

Your label and packaging must stand out. Keep in mind that your product is going to be sitting on a shelf surrounded by similar products, your label needs to be distinctive amongst its competitors. To ensure your label is noticeable it is necessary to think about how the label is going to be presented in store, the shelving and lighting will make an impact. To design a memorable label, the label needs to be a true reflection of the product and brand. If it doesn’t compel the target audience they will walk right past.

 

Get consumer feedback

Consumer feedback is a powerful marketing tool waiting to be utilised. Ultimately, consumers are the ones interacting with your product, their opinion will weigh on the outcome of its success. Inviting consumers to take part in surveys, targeting their experience and opinions, will help you design a label that speaks directly to them.

 

How long will it last?

It is vital to consider the impact on the environment when designing your label. Labels on durable packaging, that may be reused by consumers, should be easy to remove without leaving any damage to promote this practice. You should also consider the size of your labels and the amount of waste they will create when discarded. Using recycled material for your labels will have a lower impact on the environment.

A product’s label sits on the front line and can effectively entice new and existing consumers. Take care in designing your labels, including every aspect of the process, from the design of a label to the purchase and use of the product, into deliberation. Once you’ve designed the perfect label, First Impression Labels can help take your company to the next level in labelling solutions. Contact us here to discover more.