Sustainable packaging: Go eco-friendly in 2019

New year, new packaging. If you haven’t already considered going green, now is the perfect time to give it some thought. Today, we’re all aware of the negative impact non-recyclable waste has on the environment. Single-use plastics can take hundreds of years to decompose, and the more we throw away, the higher the pile gets. But, you can help lessen the effects by choosing a sustainable packaging option for your product. Not only is this trend beneficial to the environment, but it helps your business too. Do you want to know the advantages of going eco-friendly in 2019? We’ve highlighted our top five.

sustainable packaging

5 benefits of sustainable packaging

Reduce your carbon footprint

First and foremost, going green helps protect the environment. Sustainable packaging isn’t simply done by switching to materials that naturally biodegrade. It starts with the manufacturing process. Your carbon footprint is the measure of carbon matter that is emitted into our air when you burn fossil fuels, contributing to the heating of our atmosphere. The larger and the heavier your packaging and labels, the greater your carbon footprint. The first step toward sustainable packaging starts by reducing, reusing, and recycling. This ensures each item that is manufactured offers the greatest mileage for the carbon footprint it produced.

 

Sustainable packaging is biodegradable

Sustainable packaging aims to cause no harm. Landfill sites cause immense damage to our earth. If your packaging and labels are biodegradable, it means you’re part of the solution. “Biodegradable” means an item can be consumed by life – whether microorganisms from the ground can break it down, or if it can be dissolved by water, or consumed by some plant-eating animals – it can be absorbed into the earth without causing damage to any living organism. This makes disposal effortless too, removing the burden of responsible disposal from consumers.

 

Improve your brand image for better sales

78% of shoppers between the age of 18 and 72 displayed an increased level of trust in brands that operate using eco-friendly business principles. Some studies even suggest that eco-friendly brands can justify higher prices, as people are willing to spend money to protect the environment. Knowing a company supports sustainable practices also increases shoppers’ trust in that brand. Corporate responsibility is about saving the environment, but it’s also about pleasing consumers. Two birds with one stone!

 

Expand your customer base

Traditional packaging often contains toxic ingredients. While most people don’t react to these chemicals, sensitive people might. By eliminating the use of harsh additives and ingredients, you expand your potential client base as more shoppers can use your products. While this may apply to some industries more than others, it certainly makes a big difference if your products are edible or applied to the skin. BPA and other harmful compounds are known for leaching into food and cosmetics. Many shoppers may be oblivious, but the younger generations are certainly becoming more aware of what they use and what type of business they support.

 

You can repurpose and reuse

We’re all familiar with the saying “reduce, reuse, recycle”. It may sound cumbersome, but it’s a potentially lucrative exercise that adds to your business’ profit turnover. Businesses offering a small commission to consumers who return empty bottles or containers prevent the mass-production of more materials. It is also a cost-saver, as the small commission offered to the consumers is cheaper than paying for new containers. Offering this service to the public doubles as marketing – advertising the fact that your business practices corporate responsibility while empowering the local community – all while you’re saving money!

 

Sustainable packaging – the future

Switching to sustainable packaging needn’t be a difficult or costly transition. If your business relies on traditional packaging and labels, aim to make a small switch only. That may be by using partially recyclable materials only, or keeping your packaging as is and changing your labels – whatever your business finds manageable and realistic. Once you have settled into the new change, aim to make another small one – one step at a time.

If you’re enthusiastic to make a change but unsure of where to start, chat with one of our experts, we’ll offer your professional guidance and top-class service. Request a call from a branch near you: https://www.fil.co.za/contact-us/