A self-adhesive or pressure sensitive label is a label printed onto a substrate, with an adhesive on the back and is peeled off of a backing paper and applied to various products.

There are a variety of substrates – both paper and filmic – and a variety of adhesives depending on the product and application. Labels can also be varnished, laminated, foiled and numbered.

They are die cut into shape and supplied either on a roll, sheeted or cut and stacked. Due to the many options and capabilities, coupons are often created as self-adhesive labels. Labels are generally surface printed but we can be printed onto both sides of the substrate. This allows us to create multi-layer labels as well as many other creative effects.