This type of label, also known as base wrap, is excellent for advertising or promotional use. It is simply a large adhesive free repeated label, supplied on a roll in a variety of sizes. Base wrap labels are designed to wrap-around and decorate or conceal a case stack, pallet or the base of a display case in order to make it more attractive to consumers. The material used is generally LDPE which is 70micron white film. Polyrolls are generally always varnished for appeal as well as for scuff resistance, and they are supplied on rolls in the required number of metres.