Labels: Different label types and how to use them

Choosing the right label for your company is more involved than simply designing a label and having it printed. You need to identify a few more needs your product has. For example, do you want your label to easily be removed from the packaging, or should it adhere firmly? Would your product benefit from a textured label, or is the sole purpose of the label simply to hold your brand name and information about the product? These are all important elements to include in your thinking about labels, and what kind of label will be best suited to your product. Here are a few different types of labels.

Primary label

This refers to the main label you will be using for your product. It should have your logo and a little bit of information about your product. You can use other labels alongside this one, but this one should take priority, and it should show continuity throughout your brand. This label introduces your brand to the market, so make it good.

Dry peel labels  

Dry peel labels are exactly what the name suggests they are, they are basically similar to stickers. They have an adhesive side which makes them easy to lift and restick. They can be printed on both sides, and even the area that the label covers can be printed on, so that when the label is removed, the packaging still has interesting content. These labels are typically used for coupons because they are so easily removed without damaging the packaging underneath.

Shrink sleeve labels

These labels form part of your packaging to a certain degree. They wrap around your product, making your logo and the name of the product part of the packaging. They conform to whatever shape your packaging is, and provide you far greater area to put your information onto. These labels can also help to waterproof your product, although it is best not to rely on the label for this.

These are only a few options of the wide variety of labels that are available. Finding the right label for your product doesn’t have to be a final decision that is set in stone. Changing your label can give your brand a face lift without changing anything other than the type of label you use. While we have given you a few ideas here on what labels are available and how you can use them, try to create something original and unique, never assume that the labels we have discussed should only be used in the typical fashions they were created for. Creativity is what is eye-catching, and the purpose of a label is to get the attention of consumers firstly and educate them secondly.