How to order custom labels you’ll love

Everyone knows the importance of a great product label. It’s the eye candy that draws the consumer in and sparks the initial interest. But distinctive packaging doesn’t happen overnight. From conceptualisation to product launch, there’s a process of production. It starts with the design of your product packaging (discover tips for attractive product packaging) and getting custom labels printed. This can be an overwhelming task, especially for first-timers. There are important decisions to make, such as choosing colours and shapes and finalising measurements. But, don’t feel daunted. We’ve got a few tools you can use to make ordering custom labels a breeze.

5 things you need when buying custom labels

Ordering custom labels can be exciting and nervewracking. They’re going to be the face of your whole product range – they need to be perfect. Luckily, there are some steps you can take to ensure the process goes smoothly. Intrigued? Keep reading to discover five simple tools you can arm yourself with when designing and placing your next order.

custom labels

Get yourself a Pantone book

The Pantone Formula Guide – this first tool is sure to make life easier when choosing a colour scheme. The Pantone book provides an index of colours, each listed with a number and ink formulation. This formulation ensures your chosen shade is spot on across the board. There will be no frustrating back and forth between you and your printer trying to determine the exact hue of off-blue you’ve envisioned. If you don’t have a Pantone book, chat to your graphic designer, they are sure to have a copy.

Choose your containers

Before delving straight into the design of your custom label, you should have an idea of how the final product will look. In fact, it’s probably wise to choose your container first. The shape, size and texture of your packaging will affect the type and style of your label. It won’t go amiss to have a couple of samples handy either. That way, everyone from your designer to printer and applicator can get a feel for the product.

Invest in a flexible ruler

With your container in hand, you can provide the exact measurements for your custom label. This information is crucial. If the dimensions are off, your label won’t fit the packaging – not something you want to discover after the fact. The best way to accurately determine your measurements is with a flexible ruler. This tool will ensure accurate readings of your container’s circumference and shape. Not only is this necessary for the final product, but knowing the size will help when requesting a quote from the printer. Don’t panic if you don’t have a flexible ruler. A tape measure should do the trick, but make sure you get your sizing double checked.

A proof from the printer

Your printer (that’s us, First Impression Labels) will send you a proof before printing the full order. This proof provides a chance to check the sizing against your container and confirm the colour. It’s vital to also read through the text on your sample as this is the last chance to identify any spelling errors (we’ve got some copywriting tips in an earlier blog). A matchprint is the most common type of proof you’ll receive. You’ll use this proof to confirm the CYMK colours are correct. If you’re looking for an exact match for your custom labels, you need a press proof. This type of sample uses the exact inks and materials as the final product.

The correct lighting for viewing

Don’t forget to view your proof in the correct lighting. This last ‘tool’ can have quite an impact on your final product. Colour and light have an intricate relationship. The wavelengths produced by different types of lighting can affect how a particular colour appears to the naked eye. If you’re selling your product in a particular store, it’s a good idea to get an idea of the lighting. Natural, fluorescent, UV – they can all be checked on light boxes. That way, you will know exactly how your custom labels will appear on the shelf.

Are you ready to order your custom labels? With these tools and tips of the trade, you’re more than ready to get the ball rolling. If you’re looking for a quality labelling solution, give us a call today.