How to master the packaging design process

The key to a perfect packaging design lies in the planning phase. When you begin the process with the right questions in mind and the right steps to tick off, you’re far more likely to nail the brief the first time around. Do you want to create product packaging effectively and efficiently? Follow these simple steps and get the job done more seamlessly than ever before. (Contact us for a print quote.)

packaging design

6 steps to perfect packaging design:

1. Plan your packaging layers

Consider your complete product package. The actual product label, and if you should choose, the outer packaging and inner packaging that your product sits in. Your product label is arguably the most important aspect of your packaging layers, as it covers your product and typically contains important information about it. So you’ll want to make sure you get it right. (Learn how with these tips for creating effective labels.) And if your product requires additional protective covering for freshness or aesthetic reasons, perhaps include an outer layer with a consistent design, and an inner layer to hold the product safely in place (like a zip-lock bag, for example).

2. Choose the right shape and material

Depending on your product’s shape and dimensions, determine what sort of packaging and material would be most appropriate for your packaging design. For example, if your product is a bottle, an adhesive label would be a fine choice, and perhaps you would like to create a cylindrical outer container to place it in too. If your product is small, you may like to keep the packaging as small as possible to give it ‘pocket-sized’ convenience. And if your product is large, you might wish to add handles to your outer packaging so customers can lift and carry it easily. 

3. Get the specs and set up details from your printer

Before getting too carried away with your packaging design, contact your printer and request the necessary set up information that you will need to relay to your design team. Some of the important points to cover in this regard would be dielines, file-format requirements, Pantones, and whether your printer uses digital or offset printing.

4. Arrange your content carefully

When designing your product label and packaging, it’s important to keep the amount of content minimal so that customers can quickly and easily determine what the product is about. So, if your product is, say, a cool drink, the name and flavour of the cool drink should be front and centre, with an image of what’s inside, for example. You can add some extra detail in smaller print around the label, but just make sure there is enough ‘white space’ so that the important text is clear and legible. 

5. Scrutinize your packaging design

Once you’ve come up with a solid idea for your packaging design, imagine it in real life. Ask yourself, does the package clearly indicate what the product is? Is it an accurate representation of my product? Will it be eye-catching on the shelf? And will the right sort of people pick it up for a closer look? All of these questions will help you determine if your new product packaging is meeting your business requirements and worth printing.

6. Test your new packaging

Do a test run of your new packaging design to see if it works and is well received. Ask yourself, is the text legible? Do the barcodes work? Is the packaging material durable? Once your new product packaging has earned your stamp of approval, we recommend you then test it out in a five-year-old. If you describe your product to a child and the child is able to find it in a store, your product packaging should be good to go! Read more about different ways you can test your product label.

Have you mastered the packaging design process yet?

Creating a new product label can be a great way to boost your business. If you’re ready to embark on the exciting journey of packaging design, get in touch with us for a print quote.