Five questions to ask when choosing your label printer

A well designed, eye-catching label is one of your strongest selling points. It’s true. Consumers shop with their eyes. If it looks good on the outside, they are willing to bet the product within is superior to all the rest. You can never go wrong investing in your product packaging. One of the most important decisions you’ll make is choosing a professional label printer to bring your design to life. But how do you know which supplier is going to represent your brand as you envisioned? At First Impression Labels, we’re committed to producing the highest quality product and building lasting business relationships. But, if you haven’t yet made up your mind, here are a few questions you can ask to ensure you’re making the right choice.

label printer

What do you need from your label printer?

Are you getting labels printed for the first time? Or, are you an established business with plenty of experience under your belt? Depending on the stage of your business, you may need different qualities from your label printer. If you’ve never gone through the printing process before, you will want a supplier who can offer professional advice. At First Impression Labels, we have a knowledgeable team ready to guide you through the process and answer your questions. We’re able to recommend which printing techniques and materials are best suited to your project. If you are unsure of how to proceed, give us a call, and we’ll happily discuss your label requirements. For extra tips, read our previous blog post on how to order custom labels you’ll love.


Are they an established business?

It’s a good idea to ask your potential label printer how long they have been in business. It’s no secret, a company who has been around longer will be well established and more experienced. They are also more likely to stay in business, giving you the opportunity to develop a long and lasting relationship. Not to mention, the company will have a bigger factory with multiple presses for a higher volume of printing. First Impression Labels has over 20 years of experience to offer, having been in business since 1997. Read all about our history.


What is the turnaround time?

All label printers will require some time to process and produce your print job. A reliable company will have the experience and procedures in place to offer an efficient turnaround time. If there are deadlines, you should be upfront with your expectations to ensure you and your printer are on the same page. Remember, the turnaround time usually only starts once you’ve placed your order. It is your responsibility to discuss your requirements well in advance to give yourself and the printer enough time to complete the job. If someone offers a turnaround time that’s too good to be true, you might be sacrificing quality. At First Impression Labels, we work efficiently and responsibly to meet your label needs. To help speed up the process, always provide your printer with the correct artwork. (Here are some mistakes you can watch out for when finalising your label design.)


Do they offer the type of label you want?

Are you looking for a flexographic labelling solution? Or, is your packaging better suited to self-adhesive labels? Whatever your requirements, you should ask if your label printer is capable of meeting your needs. Firstly, find out what equipment they use. Top quality printing presses will ensure a superior finished product. First Impression Labels has a stable of high calibre presses including all three of the Performance Series Mark Andy Machines and our most recent purchase, the Screen Truepress Jet L350UV+. Secondly, confirm the types of labels and embellishments on offer. We offer a range of different labelling solutions, as well as a variety of finishing touches.

label printer

What clients has your label printer supplied?

The proof is in the pudding. Ask your label printer for some examples of their clients and previous jobs. Looking at samples will indicate the level of quality straight away. As one of South Africa’s leading printers, we have a wide range of clients to showcase, from Woolworths to Spar. And, a number of our labels have received awards over the years.

Do you have any more questions for us? Contact us at any one of our branches, and let us answer any additional queries you may have. Or, you can fill in our quote form and we’ll be in touch.