4 Reasons your labels need a refresh

Giving your packaging labels an update that can help breathe life into your brand, and establish you amongst your competitors – there is even the benefit that you will attract new customers.  But change for the sake of it isn’t always a good idea. Before you rush into any redesigns, check out our considerations to help your branding decision. New product, new looks Adding new product lines can open your brand up to new audiences! With a new or updated look, your product will be able to put its best face forward on the supermarket shelves. Changing up your packaging Read More »

Go green! Packaging that helps the environment, not hurts it.

The environment is currently in crucial need of all the help it can get. Brands and their products need to take into consideration their impact on the increasing environmental state of the globe and packaging can make a difference! You don’t have to convert your packaging to 100% recyclable materials to lessen your impact, although you do have the option! There are many alternatives that can positively affect the way we use our products and what we do with our packaging. Reusable packaging: Reusable packaging is a simpler way of keeping your packaging environmentally friendly. Packaging that can be used Read More »

The importance of packaging your product with a great label

As people, we present ourselves to the world each day and convey a message about who we are and what we do. This message is communicated in several ways; by the way, we dress first and foremost, as this is what makes up a very large portion of the first impression others will get from us. We reiterate that message by the way we speak, ie: our choice of diction, and our use of tone and volume. For example, anyone meeting a lady dressed in a business suit would expect to hear her speak with a clear tone and probably Read More »

Flexible packaging: A consumer trend

Consumer lifestyles are constantly shifting. The demand for convenience products has lead to a high demand for flexible packaging, replacing traditional formats, such as glass jars and metal cans. So why has this packaging trend taken off? What is flexography? The term, flexography, is used to describe a modern version of letterpress printing, yet it is still a traditional method of printing. It can be used on corrugated cardboard, cellophane, plastic, label stock, fabric, metallic film and almost any type of substrate. This is an advanced method of printing that uses quick-drying, semi-liquid inks. A variety of products can be Read More »

First Impression Labels now offers Digital Printing

First Impression Labels can truly be called a pioneer, we are again the first on the African continent to have a Screen Digital Press. After many supplier sales pitches, 2 international trips and many hours of consideration we decided that this would be the best press for us to move into the digital printing world with. Along with the Digicon offline finisher we can now offer more cost effective, high quality, intricate shorter label runs.  We can hot or cold foil, silk screen, print spot colours and varnish or laminate on any supported substrate available. Please ask any of our Read More »

Client Portal

First Impression is proud to announce its new customer online label artwork transference system which is now live and functional. Born from the need to reduce email traffic and clutter as well as increase security and privacy by eliminating 3rd party software such as drop box, the system is designed to provide an easy to use portal to allow clients and CSR’s to easily transfer and track new uploads and downloads via the site and through convenient email notifications. A big thank you to our ‘testers’ Britec and Canway your input was highly appreciated during deployment.

FTASA Awards 2011

We are very excited to have won a Gold Award for print excellence in the Shrink Sleeve Category again this year. This time its for the lovely orange Illovo Peanut Butter and Syrup Spread sleeve, this is the first product of its kind in SA and we are so proud to have partnered with them for this project.

Another First in Africa!

First Impression is very excited and proud to announce the arrival of our new state of the art Mark Andy Performance Series P7. This machine is the first of its kind in Africa, and will be our 3rd “First in Africa”. The P7 is Mark Andy’s most technologically advanced press and is an “efficient solution for the most complex print applications”. It has 9 stations, can print up to 430mm wide and has a capability of printing up to 230m’s a minute. This press has joined our films division and will be printing predominantly shrink sleeves, wrap around labels and Read More »

ISO 9001: 2008

Congratulations First Impression! On the 31 March 2009 we were awarded a prestigious ISO 9001: 2008 accreditation. After working very hard to make the necessary process changes this is a great accomplishment, and has helped us offer even better quality, service and consistency as well as allowed us to become more competitive and has resulted in great growth. Thanks you to the whole FIL team for making this possible and especially to Clayton our Quality Control Manager.

FTASA Awards

For the first time, First Impression entered a label and shrink sleeve into the Flexographic Technical Association of South Africa competition, we won a Gold Award for print excellence in the PVC/PET Shrink category and a Bronze Award for the Self Adhesive Labels category.