Digital printing: The method that saves money

Digital printing is a modernisation of the printing process. The traditional method, known as offset printing, utilizes printing plates and requires long setup processes and while it performs its role effectively. Shapco explains it well: “Offset printing is the older of the two methods and involves a plate on which the material to be printed is engraved, which is transferred with ink onto a rubber blanket, then to the material which it has to be printed on. Digital printing, on the other hand, skips the plate entirely and directly prints onto the material.” For that reason, modernised printing offers numerous Read More »

Sustainable packaging: Go eco-friendly in 2019

New year, new packaging. If you haven’t already considered going green, now is the perfect time to give it some thought. Today, we’re all aware of the negative impact non-recyclable waste has on the environment. Single-use plastics can take hundreds of years to decompose, and the more we throw away, the higher the pile gets. But, you can help lessen the effects by choosing a sustainable packaging option for your product. Not only is this trend beneficial to the environment, but it helps your business too. Do you want to know the advantages of going eco-friendly in 2019? We’ve highlighted Read More »

Packaging ideas to boost your sales in the festive season

While all the malls are playing festive carols and the walkways are decorated with Christmas trees, some of the bigger brands are adding a touch of fun to their branding, too. Many of the smaller businesses hesitate to follow, especially when they consider the costs associated with designing and creating new decorative packaging ideas. So, if it is just another big expense to reckon in, why are the leading brands doing it? Is it purely for the sake of festivities?   No. It is a wise business move! Christmas-time is potentially the most lucrative season. Not only are people purchasing Read More »

Colour psychology and marketing – How to increase sales with colourful labels

Colour surrounds us. It can demand your attention or spark the most powerful and tangible memory thanks to its associative powers. Even in nature, colour serves an important role, it communicates important information to us, we call this link ‘colour psychology’ because it’s an unconscious association between our brains and colours. In our primal states, colour psychology tells us which fruits are best to harvest and alerts us to the presence of danger. It warns us not to touch or eat certain plants or creatures. It’s interesting that the human eye is capable of identifying more shades of green than Read More »

ftaSA Print Excellence Awards 2018

We are excited to announce the awards we won for this years ftaSA Print Excellence Awards 2018: 🥇 Gold for the Absolut. Khuli Chana label (Absolut) 🥇 Gold for Clover Super M Chocolate 1L label (Super M) 🥈 Silver for Go Nutz Gourmet Almond + Whey (Go Nutz) 🥈 Silver for BMS Smoked Vienna’s 🥉 Bronze for Lancewood Mixed Berry Yoghurt Lids (Lancewood Cheese)

Five questions to ask when choosing your label printer

A well designed, eye-catching label is one of your strongest selling points. It’s true. Consumers shop with their eyes. If it looks good on the outside, they are willing to bet the product within is superior to all the rest. You can never go wrong investing in your product packaging. One of the most important decisions you’ll make is choosing a professional label printer to bring your design to life. But how do you know which supplier is going to represent your brand as you envisioned? At First Impression Labels, we’re committed to producing the highest quality product and building Read More »

Is your label size spot on? How to determine your dimensions

The secret to a great label is the way it compliments the container. Product packaging and labels should fit together flawlessly to create a seamless overall appearance. But, there’s more to a perfect pairing than picking a suitable bottle and designing an eye-catching label. To ensure everything sits in the right spot, you need to determine the correct label size. Sounds easy, right? Taking measurements can be one of the most difficult parts of the process. One centimetre out of place and your label won’t fit. We’ve put together a simple guide to help you measure your label size accurately. Read More »

How to order custom labels you’ll love

Everyone knows the importance of a great product label. It’s the eye candy that draws the consumer in and sparks the initial interest. But distinctive packaging doesn’t happen overnight. From conceptualisation to product launch, there’s a process of production. It starts with the design of your product packaging (discover tips for attractive product packaging) and getting custom labels printed. This can be an overwhelming task, especially for first-timers. There are important decisions to make, such as choosing colours and shapes and finalising measurements. But, don’t feel daunted. We’ve got a few tools you can use to make ordering custom labels Read More »

Design product packaging to attract the consumer

Marketing is a tricky business. You may have an incredible product, but sales aren’t doing as well as you hoped. Sometimes, a product will speak for itself, but in most cases, it needs a little extra something to catch the consumer’s eye. A good marketing campaign is always a good start. But, what happens when a potential consumer gets to the supermarket and starts browsing the shelves? Does your product stand out? Will they remember the commercial they watched two days ago, or will the displays on the shelf influence their decision? It all comes down to your product packaging Read More »

Our new Screen label press: An investment in digital production

Here at First Impression Labels, we pride ourselves on our level of excellence. Every project we undertake is given the utmost attention – we invest in your brand. As one of South Africa’s leading printing companies, our clients and products are very important to us. We are continually improving our equipment to keep up with the growing demands. It’s important to us to provide your brand with the highest quality labels. That’s why we invest in the best equipment. In fact, we’ve recently added a new digital label press and finishing machine to our stable. A new label press and Read More »