food label

Building trust with effective food label design

Your food product’s label is the first impression the consumer has of your product. So not only does it need to look good, but it needs to inform the consumer of what the product contains. And you can do this the right way, or the wrong way. The right way will build trust with the consumer, and encourage them to purchase the product again. The wrong way will build suspicion in the consumer, making them doubt the brand and leave the product on the shelf. Want to earn your consumers’ trust? Create a dependable food label using the five elements below. 

5 important elements of a trustworthy food label design:

1. Simple design

When it comes to food label design, simplicity is key. You don’t want to bombard the consumer with information and images, this will just overwhelm them and make them question your messaging. So keep the design visuals and text simple, clean, and honest. And make sure the nutritional content is large enough to read, and clear to understand. In our fast-paced world today, consumers have little patience for inconveniencies, so save them time and energy with helpful and simple label messaging. 

2. Quality label material

They say we shouldn’t judge a book by its cover. But let’s be honest – we all do. And this holds true for product packaging. The type of material used for a product label sends a message to the consumer about the quality of the product inside the packaging. Whether consumers are aware of it or not, a quality label tells them that the brand espouses quality, overall. So, you should aim for this kind of impression with your food labels to get in your consumers ‘good books’. 

3. Correct terminology usage

In this day and age, consumers are very aware of health and healthy ingredients. So, don’t try and fool them with confusing terminology. They will just move on to the next product on the shelf (because competition is a real thing). Instead of playing mind games with your consumers, tell them straight what’s in your product, and what it’s about. And be honest – you don’t want to deter potential consumers and cause a public relations riot. 

food label4. Realistic serving suggestion 

Some brands try to trick consumers about the healthfulness of their product by reducing the daily recommended serving suggestion on their food label. But an unrealistically small serving suggestion just makes the product seem shady and untrustworthy, and consumers will red flag it, there’s no question about that. They can discern a real claim from a false one, so don’t try and pull the wool over their eyes, cause if you do, your brand will end up paying for it at some stage. Just ask the social media trolls.  

5. Contact information

Your food label should display your company contact information somewhere. This will allow consumers to deliver good or bad feedback about your product back to your business. And this is beneficial to your brand, whether the feedback is good or bad, as it establishes trust and potential brand loyalty. A consumer with negative feedback might feel loyalty to your brand simply because it heard the feedback, and is willing to change and improve. 

Is your food label building trust or suspicion? 

If you want consumers to love your product, make sure your food label tells them what they want to hear, and does it in an honest and transparent way. It’s all about building that trust. For quality labels that attract attention, and encourage brand loyalty, get in touch with First Impression Labels.