Brand packaging that appeals to kids

Whether in the food market, toy shop, or chemist – a child’s attention to product packaging is highly selective. Some things they run up to and shout ‘Mommy, mommy, I want this one!’, and others they run straight past and ignore completely. If your products are intended for children, it’s important to understand what they are looking for so you can reach them at their level. So what makes them tick? We’ll delve into this in some detail, but in a nutshell – kids are not overly complex with what they like visually. Just incorporate a few simple design elements in your brand packaging, and your product will be on its way, right into their little hearts.

Does your brand packaging turn little heads?

So what attracts a child to a product? Let’s take a look at the various factors in play. 

brand packaging

Cartoon characters 

Cartoon mascots give your brand a face and a unique personality. Children all over the world love cartoons – and why wouldn’t they? Cartoons are usually colourful, happy, upbeat characters that children relate to and want as their friends. So when it comes to your product,  children are

 more likely to make a connection with it if your brand packaging has a friendly face on it that they can recognise and trust – there’s no two ways about it. 

Colour, colour, colour

When looking at colour, kids are attracted to the bold and vibrant. If you’re not sure which to choose for your brand packaging, the primary colours on the colour wheel are a good place to start – bright red, blue and yellow. Why do kids love bold and vibrant colours so much, you ask? The answer is quite interesting: A young child’s eyes are still developing, and so bright colours are perceived better than faint ones. 

Striking shapes 

Stripes, spots, swirls, stars, hearts – kids love them all. If your brand packaging includes a few simple and interesting shapes, kids are more likely to notice your product. And if those shapes are brightly coloured too, ding ding ding we have a winner!

The last port of call: the parent

Beware the parent! Don’t forget that moms and dads need to approve the message of your product before purchasing it for their child. If your brand packaging is making claims that parents find suspicious and untrustworthy, they probably won’t buy the product for their little darlings. Marketers, keep in mind that parents are looking for products that, yes, are clearly for kids, but are also healthy and educational. At the end of the day, it’s not just about whether the child will eat it or use it, but whether the parent will want them to.

Create brand packaging that kids will love

brand packaging

Trying to attract a market of little monsters? You now know how to reach them, and their parents! If your business is interested in printing some new brand packaging for kids, get in touch with First Impression Labels today. We’ll be your partners in packaging, and print something for your product that we know children will adore.