Common mistakes to avoid when designing your product labels

Beautiful labels don’t happen overnight. The first step is to come up with a concept for your product labels. A designer will then bring your idea to life. The next step is where we come in – the printing. Printing companies, such as First Impression, can print custom designed labels. Label design can be an intricate business. Artwork needs to be prepared for printing before it’s sent to the printers. Errors in the layout of your artwork will prevent it going to print. We’ve put together some common mistakes to avoid when designing your product labels.   Artwork errors in Read More »

Printing process: Cold foil printing

A product’s merit is not its only selling point. Consumers browsing the shelves are susceptible to appealing labels and packaging. A product that jumps off the shelf, catching the consumer’s eye, is going to be given higher consideration than the one next to it – especially with first-time purchasers. Striking packaging can be your greatest asset. The use of cold foil printing is one of the ways your product’s packaging can stand out from the crowd.   What is cold foil printing? Cold foil printing is a process used to print a metallic foil onto a surface using a UV-curable Read More »

Flexographic vs digital printing

At First Impression Labels, we have all your label printing needs covered. We use both flexographic and digital printing methods. Whether you are looking for a large run of shrink sleeves or a quick batch of self-adhesive labels, we can print the perfect face for your brand. Are you still unsure which printing method is right for you? Here are the differences between flexographic and digital printing:   Flexographic printing   Flexographic printing uses plates, made of rubber or plastic, and cylinders coated with ink to transfer an image onto the printing surface. The substrate (material printed on) passes between Read More »

Tips for designing effective labels

Labels are an integral part of the marketing and branding process. Your product’s label is one of the key factors to drawing in potential customers. If your label doesn’t stand out or suit the packaging, customers are not going to give it a second glance. An effective label begins with the design process. Follow these simple tips to design product labels that turn heads:   It’s all in the design elements The things to keep in mind when designing your labels are the use of colour, type, and texture. All three of these elements can be used to your advantage Read More »

The importance of labeling in marketing

Labeling your products effectively plays a vital role in the development of your brand’s image within your target market. Failing to give thought to the design and effectiveness of your brand’s label could result in decreasing visibility and sales. The role of labeling Labeling is used for the packaging of your product and has quite a significant impact on consumers’ buying decisions. Labels help consumers differentiate between the products on the shelf and helps draw them towards a particular product. Eye-catching labeling will go a long way in marketing your product. The impact of labels One cannot underestimate the power Read More »

Labels: Different label types and how to use them

Choosing the right label for your company is more involved than simply designing a label and having it printed. You need to identify a few more needs your product has. For example, do you want your label to easily be removed from the packaging, or should it adhere firmly? Would your product benefit from a textured label, or is the sole purpose of the label simply to hold your brand name and information about the product? These are all important elements to include in your thinking about labels, and what kind of label will be best suited to your product. Read More »

Packaging trends

Packaging tip: Consider your selling points. When selecting your packaging, your product market should be carefully considered. Will you be selling your products online or will they be stocked in shelves in local stores? If your business aims to ship products directly to consumers, you might not need fancy packaging. However, if your products are going to sit on store shelves, selecting a visually appealing product packaging would be your best option. #packaging #packagingtip #productpackaging   Packaging tip: think of the future. Look at the broader sense of your product and imagine what the future could hold. All product packaging Read More »

4 Reasons your labels need a refresh

Giving your packaging labels an update that can help breathe life into your brand, and establish you amongst your competitors – there is even the benefit that you will attract new customers.  But change for the sake of it isn’t always a good idea. Before you rush into any redesigns, check out our considerations to help your branding decision. New product, new looks Adding new product lines can open your brand up to new audiences! With a new or updated look, your product will be able to put its best face forward on the supermarket shelves. Changing up your packaging Read More »

Go green! Packaging that helps the environment, not hurts it.

The environment is currently in crucial need of all the help it can get. Brands and their products need to take into consideration their impact on the increasing environmental state of the globe and packaging can make a difference! You don’t have to convert your packaging to 100% recyclable materials to lessen your impact, although you do have the option! There are many alternatives that can positively affect the way we use our products and what we do with our packaging. Reusable packaging: Reusable packaging is a simpler way of keeping your packaging environmentally friendly. Packaging that can be used Read More »

The importance of packaging your product with a great label

As people, we present ourselves to the world each day and convey a message about who we are and what we do. This message is communicated in several ways; by the way, we dress first and foremost, as this is what makes up a very large portion of the first impression others will get from us. We reiterate that message by the way we speak, ie: our choice of diction, and our use of tone and volume. For example, anyone meeting a lady dressed in a business suit would expect to hear her speak with a clear tone and probably Read More »